Style Guide

A complete guide to IBCI's logos, colors, icons, typography, tone, and CLEAN theme style settings.

Typography

Headings and subheadings use the bold, all-uppercase Oswald typeface to create a strong, industrial feel that aligns with the B2B material handling industry. This font ensures clarity, structure, and impact across all major headings.

Body text is set in Roboto, a modern sans-serif font chosen for its readability, versatility, and clean appearance on both desktop and mobile devices. The combination of Oswald and Roboto creates a cohesive, easy-to-navigate experience for users across the site.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

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Lists and block quote styling:

  • Bullet Point
  • Bullet Point
  • Bullet Point
  1. Bullet Point
  2. Bullet Point
  3. Bullet Point
In sit amet massa sed dolor tempor mattis id et tellus.
Font Awesome Icons

Icons are 38px size using the Classic Style in #005BAD (blue).

Font Awesome Icon Script

Add Font Awesome icon script under Site Settings > Header: <script src="https://kit.fontawesome.com/8bb92c5079.js" crossorigin="anonymous"></script>

"Wave" Angle Settings

Under the "Wave Design" settings, choose "Add a Wave" Opt 6 - Angle at 150px angle height and Flip Wave's Direction.

Hero Image Overlay

Hero images and hero videos have a three layer gradient overlay. The direction is Top left to bottom right.

  • #145685 ~90%
  • #00203E ~70%
  • #000810 ~60%
CTAs & Standard Buttons

The primary button is red, utilizing this pop of color to get viewer's attention. Use button HTML when a CTA button can't be used (e.g. anchored text on a page): <a href="#" class="cta-primary">Call to Action</a>

Modal Popup
Modal Popup

Modal pop-ups can display a form, as shown here. Use modals when you need the user’s full attention or for quick tasks that won’t disrupt their main workflow.

Forms

Form Title

Brand Colors

IBCI Brand Color Swatch

Brand Colors

Click here to view brand colors in Hubspot. 

Logos

IBCI logos for use on light and dark backgrounds.

IBCI White Logo
IBCI logo

Vendor Logos

Featuring vendor brands using the logo scroller module. White on a #005BAD background. The module is saved and can be easily added to any website page.

Enersys Hawker GECI Green Energy Battery Watering Technologies Flux BHS CD Technologies Power Solutions LaMarche National Railway Supply Lester Charles Hindle Power Hoppecke Mac Saft, a Company of Total APC Tripp-Lite Lithonia Lightning Eaton Myers Power Products Light Guard Myers Emergency Power Systems

Three Column Module For: Customization, Flexibility, Creativity

The Magic Module is a flexible option that lets us create advanced layouts with features like multiple columns, layered images, animations, and overlapping elements.

It offers strong customization options, including image alignment, animation effects, and background video support. We can choose to include rotating text, accordions, and much more.

IBCI Battery
Image Treatment Sample
Image Treatment Sample
Image Treatment Sample
Image Treatment Sample
Image Treatment Sample

Product Benefits & Features

Industrial battery types or brands.

Highlight batteries and vendor brands, emphasizing the key benefits and features that matter most to the site visitor and customer.

IBCI Battery Graphic
IBCI Battery

Brief battery description focusing on the benefits that matter most to the site visitor and customer.

IBCI Battery

Brief battery description focusing on the benefits that matter most to the site visitor and customer.

IBCI Battery

Brief battery description focusing on the benefits that matter most to the site visitor and customer.

IBCI Battery

Brief battery description focusing on the benefits that matter most to the site visitor and customer.

IBCI Battery

Brief battery description focusing on the benefits that matter most to the site visitor and customer.

Gradient Headlines

From certified batteries to expert field service, we deliver what it takes to reduce downtime and boost performance across the Southeast.

Proactive Maintenance

Scheduled monthly or quarterly service with detailed battery reports to prevent failures, ensure uptime, and extend battery life.

Certified Battery Repair

Factory-trained IBCI technicians repair all major brands, backed by 75+ mobile units and 16 locations across the Southeast.

Emergency Rentals

Fast delivery of rental batteries and chargers to keep your fleet running because downtime isn’t an option for any operation.

Installation & Setup

Expert installation of battery systems, chargers, and changeout gear for efficient, scalable power at every facility.

Battery Handling

We support safe, compliant battery changeout systems that improve efficiency and reduce operator risk and physical strain.

Power Planning

We help right-size power systems to boost fleet performance, ROI, and team productivity with expert-led power planning.

Before & After Image

Highlight the benefits of battery maintenance and repair with the before and after image module.

Clean Forklift Battery
Battery Corrosion

Call to Action

Call-to-action graphics for blog post articles and optional customizable column CTAs.

Need to talk to a forklift battery expert?

Our team is here to answer your questions, recommend the best solution, and get your fleet powered up...FAST.

CTA Image Treatment Sample

Icons & Images with Text

Showcase products, services, and features with icons and descriptions. Each row displays three to four icons or custom images, enhanced by subtle column shadows for visual appeal.

Headline Here

This is where you can add some extra copy.

Headline Here

This is where you can add some extra copy.

Headline Here

This is where you can add some extra copy.

IBCI Battery

Headline Here

This is where you can add some extra copy.

IBCI Battery

Headline Here

This is where you can add some extra copy.

IBCI Battery

Headline Here

This is where you can add some extra copy.

IBCI Battery

Headline Here

This is where you can add some extra copy.

Industrial Batteries, Chargers, Parts, and Service


We provide fast, reliable support for operations across Alabama, Florida, Georgia, Maryland, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.

Headline Here

This is where you can add some extra copy.

IBCI Battery

Headline Here

This is where you can add some extra copy.

IBCI Battery

Call to Action

Book battery maintenance or repair with our 24/7 service team online or by calling 1-800-833-8412.

You can expect fast response times, certified technicians, and reliable support.

Call to Action

Background

Light background image featuring realistic battery and dark text.

Background

Gradient background image featuring small graphics and white text.

Background

Dark background image featuring large graphics and white text.

Background

Dark background image featuring small graphics and white text with optional gradient overlay.

Background

Dark background image featuring realistic battery and gradient with white text.

Misc. Images

All images feature full color with a subtle, muted finish to give every website page a modern, approachable, and professional appearance. 

FOOTER INSTRUCTIONS

The actual footer only contains the location information, so we have to add footer sections above it in order to complete the full footer when building pages. Follow these steps:

1. Above the main footer, click the "+ plus sign" to add a new section
2. Under "saved sections" click the following so they show up in this order:

  • "Footer - Top Call-Out Green"
  • "Footer - Map Updated"
  • "Fast Repair Phone Number"

Call Your Local IBCI™ Representative Today! We Are Available 24/7.

IBCI Territory Map
IBCI
  • 24/7 Technical Support

  • Superior Products

  • Customer Support

  • Custom Programs

  • Quality Service

  • Scheduled Maintenance

Need fast repairs? Call 1-888-992-4224